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Digital Media Design

Meeting the Media Design Challenge

The Digital Media Design program is busy with our last year of educating DMD students as we are transitioning to the new NAIT Digital Media & I.T. program. This DMIT program encompasses the legacy of both the DMD program as well as the Computer Systems Technology (CST) program. DMIT accepted 225 1st year students this past September 2009, and DMD is still running our current 2nd year students through until April 2010 (as is CST). As such, we now are facing the challenges of a program with about 50 staff and over 400 students.

Our current DMD 2nd year students will graduate in April 2010 (with a DMD diploma). Their upcoming 4th semester is now an academic offering instead of our previous 16 week Co-op with industry partners.

We are still actively posting industry media employment opportunities on our Portal (available to students and grads), so let us know if your organization is seeking talent.

A Pedigree of Innovation

The advent of the DMD program came at a time when many layers of society were rising to the challenge of digital convergence. The year was 1998 and Alberta's education system was responding to the accelerated evolution in communications. Innovative times call for innovative training, and the DMD program was launched (originally the Alberta College Multimedia program). That spirit has persisted through each successive year of the program's life, and shows no sign of going away.

Multimedia, digital media, new media; let's just call it "media" and get on with it. At the heart of the program is the simple mandate to communicate. Students are tasked to do that which we have always sought to do: to effectively communicate within and between societies. All that has changed is the diversity of the tools at our disposal. The DMD challenge is to cultivate talent and produce high-functioning technicians in the world of digital, visual communication.

With the 2007-2008 academic year coming up, DMD is exploring a host of expansion plans to be ratified over the course of the year. The returning second-year students will see a solidification of their learning, and the foundation year entrants will have new groundwork laid for their two years at NAIT. These are exciting times in our province, our city and within the most industrially responsive media training program in Western Canada. Check back with us for periodic updates.